L Thibout

  • The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

  • Quelles formes concrètes prennent actuellement les démarches visant l'insertion par l'économique ? Quels peuvent être les effets du levier européen dans le soutien des dispositifs tels que les chantiers-écoles, la création d'activités, les réseaux d'épargne solidaire ? Autant de questions que cet ouvrage entend soulever.

  • Tout au long de ce recueil, Claudine Thibout-Pivert s'attache à retrouver sans cesse les sons, les saveurs, les parfums et les couleurs de son pays d'enfance, au coeur d'un petit village d'Anjou, où bat doucement le tintement cristallin de la cloche. C'est ainsi qu'en explorant les chemins éparpillés des souvenirs, parmi les arbres et les paysages de la campagne angevine, elle va peu à peu redécouvrir la tendre lumière des jours passés.

  • The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

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