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  • Learn the many design decisions that must be made before starting to build a large Oracle Application Express (APEX) application for the cloud or enterprise. 
    One of APEX's key strengths is the fact that it is a Rapid Application Development (RAD) tool. This is also a major weakness when it tempts developers to start coding too soon. Small applications that consist of tens of pages can be coded without a lot of design work because they can be re-factored quickly when design flaws are discovered. Design flaws in large cloud and enterprise applications that consist of hundreds or thousands of pages are not so easy to re-factor due to the time needed to redevelop and retest the application, not to mention the risk of breaking functionality in subtle ways.
    Designing a large application before coding starts is a profitable exercise because a thoughtful design goes a long way in mitigating cost overruns and schedule slippage while simultaneously enhancing quality. This book takes into account perspectives from other non-developer stakeholders such as maintenance developers, business analysts, testers, technical writers, end users, and business owners. Overlooking these perspectives is one of the chief causes of expensive rework late in the development cycle. 
    Oracle Application Express by Design illustrates APEX design principles by using architecture diagrams, screen shots, and explicit code snippets to guide developers through the many design choices and complex interrelationship issues that must be evaluated before embarking on large APEX projects. This book:Guides you through important, up-front APEX design decisions
    Helps you to optimize your design by keeping all stakeholders in mind
    Explicit code examples show how design impacts cost, schedule, and quality
    What You Will LearnPick and choose from the list of designs before coding begins
    Bake optimal quality into the underlying fabric of an APEX application
    Think and design from outside the developer's narrow perspective
    Optimize APEX application designs to satisfy multiple stakeholder groups
    Evaluate design options through hands-on, explicit code examples
    Define and measure success for large cloud and enterprise APEX applications
    Who This Book Is For
    APEX developers and development teams

  • Visual Studio Condensed

    Patrick Desjardins

    • Apress
    • 17 Septembre 2014

    Visual Studio 2013 is one of the most sophisticated integrated development environments in the world today. With hundreds of features and several different editions available, it can be hard to learn your way around, and hard to know whether you're using it to its full potential. Visual Studio Condensed gives you a quick and systematic guide to the features that matter most, tagged clearly according to their availability.The book starts by familiarizing you with the main features of Visual Studio and how to configure the user interface depending on your needs. You'll then dive into each key developer tool in turn, starting with the editor window and going through the navigation pane, documentation, and the NuGet package manager. Debugging is a difficult skill to master with a range of approaches and tools at your disposal, so you'll see how to make best use of breakpoints, the debugging windows, tracing and managed memory analysis, as well as tips and tricks on advanced debugging techniques that can make a real difference to your productivity.Visual Studio 2013 comes with sophisticated code improvement tools. You can visualize relationships in your code with the Code Map feature, find duplicated code to maximize your code reuse, and use Visual Studio's inbuilt list of metrics to figure out just how healthy your code is and how difficult or easy it will be to maintain. Testing is also made easy with unit testing and web performance tests as well as a Test Manager to organize your tests into test plans and suites. The final chapters of the book cover team work with Team Foundation Server, framework-specific features, and how to build your own Visual Studio extensions.Visual Studio Condensed is the ideal manual for busy developers who just want to get on with what matters: writing code. Whether you're new to Visual Studio or brushing up on the latest features, this book will get you up to speed in no time.

  • Want a great software development team? Look no further. How to Recruit and Hire Great Software Engineers: Building a Crack Development Team is a field guide and instruction manual for finding and hiring excellent engineers that fit your team, drive your success, and provide you with a competitive advantage. Focusing on proven methods, the book guides you through creating and tailoring a hiring process specific to your needs. You'll learn to establish, implement, evaluate, and fine-tune a successful hiring process from beginning to end. Some studies show that really good programmers can be as much as 5 or even 10 times more productive than the rest. How do you find these rock star developers? Patrick McCuller, an experienced engineering and hiring manager, has made answering that question part of his life's work, and the result is this book. It covers sourcing talent, preparing for interviews, developing questions and exercises that reveal talent (or the lack thereof), handling common and uncommon situations, and onboarding your new hires. How to Recruit and Hire Great Software Engineers will make your hiring much more effective, providing a long-term edge for your projects. It will: Teach you everything you need to know to find and evaluate great software developers. Explain why and how you should consider candidates as customers, which makes offers easy to negotiate and close. Give you the methods to create and engineer an optimized process for your business from job description to onboarding and the hundreds of details in between. Provide analytical tools and metrics to help you improve the quality of your hires. This book will prove invaluable to new managers. But McCuller's deep thinking on the subject will also help veteran managers who understand the essential importance of finding just the right person to move projects forward. Put into practice, the hiring process this book prescribes will not just improve the success rate of your projects-it'll make your work life easier and lot more fun.

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    Anglais Working with Coders

    Patrick Gleeson

    • Apress
    • 4 Juillet 2017

    Get introduced to the fascinating world inhabited by the professional software developer. Aimed at a non-technical audience, this book aims to de-obfuscate the jargon, explain the various activities that coders undertake, and analyze the specific pressures, priorities, and preoccupations that developers are prone to. In each case it offers pragmatic advice on how to use this knowledge to make effective business decisions and work productively with software teams.
    Software projects are, all too often, utter nightmares for everyone involved. Depending on which study you read, between 60 and 90 percent of all software projects are completed late, run over budget, or deliver an inferior quality end product. This blight affects everyone from large organizations trying to roll out business change to tiny startups desperately trying to launch their MVP before the money runs out. While there has been much attention devoted to understanding these failings, leading to the development of entire­ management methodologies aimed at reducing the failure rate,  such new processes have had, at best, limited success in delivering better results. Based on a decade spent exploring the world of software, Patrick Gleeson argues that the underlying reason for the high failure rate of software projects is that software development, being a deeply arcane and idiosyncratic process, tends to be thoroughly and disastrously misunderstood by managers and leaders. So long as the people tasked with making decisions about software projects are unaware of these idiosyncrasies and their ramifications, software projects will be delivered late, software products will be unfit for purpose, and relations between software developers and their non-technical colleagues will be strained. Even the most potent modern management tools are ineffective when wielded blindly.
    To anyone who employs, contracts, manages, or works with software developers, Working with Coders: A Guide to Software Development for the Perplexed Non-Techie delivers the understanding necessary to reduce friction and inefficiencies at the intersection between software development teams and their non-technical colleagues.
    What You'll LearnDiscover why software projects are so commonly delivered late and with an abysmal end product
    Examine why the relationship between coders and their non-technical colleagues is often strained
    Understand how the software development process works and how to support it effectively
    Decipher and use the jargon of software development
    Keep a team of coders happy and improve the odds of successful software project delivery
    Who This Book Is For
    Anyone who employs, contracts, or manages software developers-such as tech startup CEOs, project managers, and clients of digital agencies-and wishes the relationship were easier and more productive. The secondary readership is software developers who want to find ways of working more effectively as part of a team.

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    Anglais The Brand Strategy Canvas

    Patrick Woods

    • Apress
    • 9 Décembre 2019



    Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company's most valuable intellectual property. And any strong brand starts with a strategy.The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow's possibilities, and The Brand Strategy Canvas is the book you will want by your side.
    What You Will LearnExamine the key differences between strategy and executionUnderstand how you can avoid brand debtCraft meaningful messages with the Features>Benefits ContinuumDevelop a positioning statement that differentiates from the competition and inspires your marketingDiscover your distinctive brand personality and how it impacts your marketing Equip your team with guidance and inspiration to ensure consistent and inspiring voice and personality throughout all your messaging 





     

    Who This Book Is For

    This book is for startup founders who are looking for tools to help them build a brand their team can actually implement. This book will also resonate with and provide value to team members in tech companies of all sizes and stages.

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