Business Book Summaries

  • This work offers a summary of the book "E-MYTH MASTERY: The Seven Essential Disciplines for Building a World Class Company" by Michael Gerber. Michael Gerber is the founder and chairman of his own consulting company, E-Myth Worldwide. He is an accomplished public speaker and is the author of several business bestsellers including The E-Myth Revisited, The E-Myth Manager and The E-Myth Contractor.The e-myth credo is: "Don´t spend all your time working in your business work on your building your business as well". To do that in practice and to build a world class business around entrepreneurial principles, Michael Gerber explores the seven essential disciplines of world-class companies: 1. Good leaders make their vision a reality and think objectively 2. Leaders identify target markets and position their enterprise 3. Leaders make financial decisions and harness cash flows 4. Leaders develop the culture and build operations manuals 5. Leaders analyze and improve all the systems of the business 6. Leaders give existing and new customers opportunities to buy 7. Leaders focus on reaching and impacting their target markets.Written by one of the greatest "small business guru" of our time, E-Myth Mastery will help every entrepreneur develop powerful visions for their company.

  • This work offers a summary of the book "ENTREPRENEURING: The Ten Commandments for Building a Growth Company" by Steven C. Brandt. The historical model for entrepreneurial success has been to start a business from scratch or with borrowed money, build it up and then sell out for a vast fortune. Today, however, some of the world´s most successful business founders stay with their companies well past the start-up stage. For these founders, the establishment of a thriving business which continues to innovate and grow year by year is more important than selling out. In Entrepreneuring, Steven C. Brandt exposes the 10 commandments for building a growth business. These commandments are based on the experiences of real-world companies which have been built from the ground up into the medium- and large-sized operations of today. The historical call of the classical entrepreneur was once, "Be your own boss". The motivation of today´s entrepreneur is now more often, "Let´s build something new of value". As Steven C. Brandt demonstrates in this compelling book, entrepreneuring is a way of life.Filled with practical advice and vital principles, Entrepreneuring is an essential read for ambitious entrepreneurs.

  • This work offers a summary of the book "ENTREPRENEURSHIP.COM: How To Create a Winning Dot-Com Business Plan" by Tim Burns. Tim Burns is an author, speaker and business consultant. A graduate of Tulane University, Mr. Burns is a qualified attorney and chartered public accountant, specializing in the areas of taxation, strategic business planning and estate planning. The days of preparing highly detailed, 100-page business plans are over. In the new economy, change is happening constantly. Therefore, a more flexible type of business plan is required which is concise, flexible enough to permit modifications to be made on the fly and focused on one key point - how profitability will be achieved. This is the essence of "The e-Plan". In just 10 PowerPoint slides, an executive summary and as much narrative as required, the e-Plan conceptualizes the business strategy and model. It encapsulates what the business proposes to do. As circumstances change or new opportunities arise, e-Plans can be adapted quickly and simply. In this practical guide, Tim Burns offers the keys to make a winning e-Plan.The e-Plan is a new generation business plan, optimized for the demands of the Internet business era. provides valuable insights and fresh ideas for engaging in e-business projects.

  • This work offers a summary of the book "E-STRATEGY PURE & SIMPLE: Connecting Your Internet Strategy To Your Business Strategy" by Michel Robert and Bernard Racine.Michel Robert is founder and president of Decision Processes International Inc., a consulting firm with 60 partners in 15 countries. Since coining the phrase "strategic thinking" in 1980, Mr. Robert has had a number of articles published in business magazines and journals. Bernard Racine is director of research and development at Decision Processes International Inc.Many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT staff. The only problem is that´s roughly equivalent to having a plumber design a new house - you end up with loads of pipes but not much else. Similarly, when Internet consultants or IT staff design an e-business strategy, you end with loads of nice hardware and software but it doesn´t quite mesh with the strategy the rest of the business is following.To overcome this mismatch, CEOs and key executives should become the architects of their own e-strategy which not only connects to the business strategy of the entire company but helps further execute that strategy rather than working at cross purposes. Packed with real-life examples, this well-researched book presents basic imperatives to develop a coherent Internet strategy.

  • This work offers a summary of the book "EVEN BUFFETT ISN´T PERFECT: What You Can - and Can´t - Learn from the World´s Greatest Investor" by Vahan Janjigian.It´s easy to see why everyone is trying to decode the way Warren Buffett makes investment decisions: Buffett is quite simply the most successful investor in history. The only problem with trying to crack the Warren Buffet code is that Buffett cannot easily be pigeon-holed into one category or another. Warren Buffett constantly refines and changes his strategy in response to the market conditions of the day. There is no point in trying to reduce what Warren Buffett does to a formula. If investing were that simple, the financial world would be quite a different place. Instead, be willing to mold your strategies as market conditions warrant. Become a student of the markets, and then adapt to your surroundings. This is far more likely to position you as a successful investor than you´ll ever become by trying to decipher some kind of insider tricks Warren Buffett uses.This book provides an honest insight into Warren Buffet's success and offers an interesting analysis of his investment strategies. Even Buffett Isn´t Perfect is an enjoyable and inspiring read for anyone interested in investing.

  • This work offers a summary of the book "EVERYTHING COUNTS: 52 Remarkable Ways to Inspire Excellence and Drive Results" by Gary Blair.Gary Blair is president of his own training organization, TheGoalsGuy. He has more than twenty years experience consulting with companies such as IBM, Federal Express, Disney and others. Mr. Blair is an accomplished keynote speaker and facilitator. His work has been featured in the New York Times, The Wall Street Journal, USA Today and many other publications where he has been described as "one of the world´s most influential thinkers on excellence and productivity"."No matter how you define excellence, it will always include exceptional quality, meticulous attention to details, uncompromising standards, and superior craftsmanship fueled by love and passion. World-class results are the product of world-class habits and activities. From start to finish, the distinguishing characteristics of success are found in details." (Gary Blair)According to Gary Blair, everything you do, say or think has flow-on consequences. In this highly readable book, the author demonstrates how even small things can produce quality results. Blair´s principles not only apply in our business relationships but also in our personal life. A must read for anyone committed to excellence.

  • This work offers a summary of the book "EVERYTHING IS NEGOTIABLE: How To Negotiate and Win" by Gavin Kennedy."Everything is negotiable". That is what Gavin Kennedy, one of the world´s leading experts on negotiation, argues in this entertaining book. If you automatically assume this until circumstances prove otherwise, you will be amazed at the bargains you can strike - even in unexpected areas. When you assume that anything is unnegotiable, simply because the other party has not yet indicated a willingness to negotiate, you are missing huge opportunities to make better deals for yourself, for the company you work for and for the people you buy things from.Negotiation is the simple process of structuring a business transaction in such a way that everyone involved gains the most. There is always a better deal waiting in the wings. Packed with funny anecdotes and useful tips, Everything Is Negotiable makes you rethink your own negotiating abilities and help you make better deals. Read this book and your business affairs will flourish.

  • This work offers a summary of the book "EXCEPTIONAL SELLING: How the Best Connect and Win in High Stakes Sales" by Jeff Thull.Jeff Thull is a leading-edge business strategist and advisor. He is the president and CEO of his own consulting firm, Prime Resources Group. Mr. Thull has designed and delivered business transformation programs for Shell Global Solutions, Microsoft, Siemens, IBM and many other companies. The days of using canned or memorized sales pitches to make complex sales are now well and truly gone. Instead, you need to be having genuine and authentic conversations with your customers. According to author Jeff Thull, becoming a successful communicator lies at the very heart of success in making complex sales. This is more than being a good conversationalist - you need to engage in diagnostic discussions where the customer´s actual problems are discussed in detail, where a unique rather than a simplistic solution is suggested and where customers become anchored in the solution you are proposing. In Exceptional Selling, Jeff Thull offers valuable tips and tricks to become more successful in making complex sales. Follow Thull´s advice and your customers and colleagues will soon describe you as exceptional. A five-star book for sales professionals.

  • This work offers a summary of the book "EXECUTIVE WARFARE: 10 Rules of Engagement For Winning Your War For Success" by David D´Alessandro and Michele Owens.When you first start working for an organization, if you are smart, hard-working and able to generate results, you will generally get promoted. Once you start getting to the senior management level that is no longer enough. All of a sudden, you will notice everyone there is smart, hard-working and results-oriented. To keep moving forward at this level, you need to start building relationships with people of influence. In Executive Warfare, David D´Alessandro and Michele Owens offer ten rules of engagements you need to be using to have a shot at rising to the top and then staying there. Read this book and your career will move forward by leaps and bounds!"The best of your real rivals are as impressive as you are. Don´t forget it when you´re running against them, and don´t forget it when you win." (David D´Alessandro and Michele Owens)

  • This work offers a summary of the book "EXPERIENTIAL MARKETING: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands" by Bernd Schmitt. Customer experience expert Bernd Schmitt offers a new way to look at the goal of marketing called "experiential marketing". Traditional marketing is benefits-oriented - that is, consumers are assumed to be rational decision makers who seek to maximize the number of benefits they derive by comparing different products that offer different sets of features. In this context, branding is used to create awareness and attention. Experiential marketing, by contrast, suggests that consumers want to be stimulated, entertained, educated and challenged by the products or services they buy. Thus, they are looking for brands that provide them with memorable experiences. The central activity of experiential marketing is to develop efficient ways to create and deliver experiences.Experiential Marketing offers a cutting-edge approach to marketing. Written in an easy-to-read style, this insightful guide will help managers and strategists complement their tactical efforts in the marketplace.

  • This work offers a summary of the book "FATHER, SON & CO.: My Life At IBM And Beyond" by Thomas J. Watson Jr.``Always remember life is not as complex as many people would have you think. And the older you grow, the more you will realize that success and happiness depend on a very few things, such as vision, unselfishness, love, good character, good manners, real friendship and pride in your past achievements.´´ (Thomas Watson Sr.)This book tells how Thomas Watson Sr. and his son, Thomas Watson Jr., together built one of the greatest business success stories of all time which changed the face of American business. In an honest and eloquent voice, Thomas Watson Jr. describes his relationship with his father, the early days of IBM, the evolution of its culture and the change of leadership in 1956. This autobiography offers a fascinating glimpse at the father-son relationship as well as the daring decisions that transformed IBM into the international giant it is today. A must-read book.

  • This work offers a summary of the book "FINANCIAL SELF-DEFENSE: How to Win the Fight for Financial Freedom" by Charles J. Givens.``Anyone can become a professional at the wealth-building process simply by applying the correct strategies at every decision-making point - again and again.´´ (Charles J. Givens)Financial self-defense means to take charge of your financial future. Most people have an opportunity to create more wealth and subsequent financial security for themselves by using the money they earn more effectively rather than trying to make more money. It simply requires the identification and adoption of wealth building and expenditure allocation strategies that are effective and viable. In this highly readable book, Charles J. Givens shows the reader how to avoid expensive traps. This self-made millionaire offers concrete advice on developing a safe and solid financial plan. If you wish to take control of your personal finances and to accumulate money without risk, Financial Self Defense is the book for you.

  • Complete summary of Stephen R. Covey, A. Roger & Rebecca Merrill's book: " First Things First:To Live, to Love, to Learn, to Leave a Legacy" The review of the ideas in Stephen R. Covey, A. Roger & Rebecca Merrill's book: "First Things First" presents a new organizing process which focuses on doing what is important rather than what is urgent. This summary highlights that the real issue is doing the right things. The main idea it is based on the premise that the deepest motivations felt by every person are to live, to love, to learn and then to leave a legacy for future generations.  Added-value of this summary:  o Save time   o Understand key concepts  o Expand your business knowledge  To learn more, read " First Things First" and start with the tasks that will add value to the quality-of-life and that stress living a meaningful life rather than a purely efficient life.

  • This work offers a summary of the book "FLIP THE FUNNEL: How to Use Existing Customers to Gain New Ones" by Joseph Jaffe.Using the traditional sales funnel, businesses worldwide spend billions on acquiring new customers - advertise widely to create awareness and then follow up with those that show interest to hopefully stoke their desire for what´s on offer. Then, when the time is right, you make them an irresistible offer to get them to take action and buy. Money goes in one end of the funnel and satisfied customers hopefully come out the other end. What if you were to flip that funnel over? What would be the result if instead of spending all that money trying to acquire new customers, you instead spent that same money on making the customers you already have happier by providing them with a superior customer experience? In this well-written book, Joseph Jaffe learns how to grow the customer base from the inside out. An eye-opening book about customer loyalty and retention.