• Qui ne connaît pas les conférences TED ? Courtes, percutantes, émouvantes, elles ont bouleversé les codes de la prise de parole en public. Une intervention réussie enthousiasme, bouleverse, électrise, et c'est ainsi que les idées circulent et changent le monde.
    Ce que cet ouvrage nous montre, c'est que nous en sommes tous capables. Bien sûr, chaque présentation est singulière : il n'y a pas de recette pour réussir à tous les coups. Mais il existe des outils éprouvés, que l'équipe de TED partage ici pour la première fois.
    Du contenu de votre conférence jusqu'à l'arrivée sur scène, ce guide vous dévoile les secrets d'une bonne prise de parole : réussir son introduction, préparer ses notes, choisir sa tenue... mais aussi structurer son PowerPoint, créer la surprise, communiquer son enthousiasme, transformer son trac en atout. Chaque conseil s'appuie sur les témoignages des conférenciers coachés par TED. Personnalités stars de leur domaine ou anonymes devenus célèbres après leur conférence, tous s'accordent à le dire : cette expérience a transformé leur vie. Alors, à vous de jouer !

  • This work offers a summary of the book «THE LONG TAIL: Why the Future of Business is Selling Less of More» by Chris Anderson.

    Chris Anderson is editor-in-chief of Wired magazine. He previously worked for seven years for The Economist and six years for Nature and Science magazines.
    In The Long Tail, Anderson demonstrates that the real mother lode of commercial success for twenty-first century businesses will be in multiple-niche marketing rather than trying to score a few mass market hits.

    According to Anderson, a new business model is arising based on the economics of abundance rather than scarcity. This new model rests on the idea it will be better and more profitable to sell a few copies each into a million niche markets than it will be to try and develop one product which you sell two or three million copies. The great success stories of the future will be the companies which are aligned with the long tail of the demand curve rather than those which bring hit products to market.

    In this interesting book, Anderson manages to explain a murky trend in clear language. The Long Tail makes entrepreneurs and the rest of us think about this new business model.

  • Un nouvel et terrible adversaire apparaît pour les Enfants de l'Atome. William Stryker s'est autoproclamé dieu pour justifier ses actes et ceux de ses sbires. Ces assassins barbares sont prêts à tout pour éradiquer les mutants de la Terre, qu'ils jugent indignes de vivre. Les X-Men et Magnéto vont devoir mettre leurs différends de côté et unir leurs forces pour affronter cet effroyable ennemi. Chris Claremont et Brent Anderson abordent le thème de la folie et du racisme dans un graphic novel devenu célèbre. Une oeuvre mémorable de l'histoire Marvel.

  • In Professional Visual Studio 2010, developers will find a fast route to IDE programming success. The authors zero in on advanced topics and demonstrate the new features of the IDE, including code snippets, refactoring, and patterns. Covering the latest .NET Framework 4 and Visual Studio 2010 with a unique IDE-centric approach, the book has been revised to include a discussion of Visual Studio's recent major overhaul. The illustrative examples included will help bring both novice and experienced developers up to speed quickly.

  • The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists. Actors producing information are multiplying, but still media companies hold central position. Journalism research faces important challenges to capture, examine, and understand the current news environment. The SAGE Handbook of Digital Journalism starts from the pressing need for a thorough and bold debate to redefine the assumptions of research in the changing field of journalism. The 38 chapters, written by a team of global experts, are organised into four key areas:
    Section A: Changing Contexts
    Section B: News Practices in the Digital Era
    Section C: Conceptualizations of Journalism
    Section D: Research Strategies
     
    By addressing both institutional and non-institutional news production and providing ample attention to the question `who is a journalist?' and the changing practices of news audiences in the digital era, this Handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades.

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