Sciences économiques

  • This work offers a summary of the book «THE LONG TAIL: Why the Future of Business is Selling Less of More» by Chris Anderson.

    Chris Anderson is editor-in-chief of Wired magazine. He previously worked for seven years for The Economist and six years for Nature and Science magazines.
    In The Long Tail, Anderson demonstrates that the real mother lode of commercial success for twenty-first century businesses will be in multiple-niche marketing rather than trying to score a few mass market hits.

    According to Anderson, a new business model is arising based on the economics of abundance rather than scarcity. This new model rests on the idea it will be better and more profitable to sell a few copies each into a million niche markets than it will be to try and develop one product which you sell two or three million copies. The great success stories of the future will be the companies which are aligned with the long tail of the demand curve rather than those which bring hit products to market.

    In this interesting book, Anderson manages to explain a murky trend in clear language. The Long Tail makes entrepreneurs and the rest of us think about this new business model.

  • This work is a summary of the book «WINNING» by Jack Welch and Suzy Welch.

    In Winning, J. Welch and S. Welch raise a question: «What does it take to win?» This is the sole question everyone in business should be focused on each day. When your business wins, there are many great flow-on effects and benefits - people have the opportunity to grow, more jobs are created, more taxes are paid, shareholders get a return on their investment and the list goes on and on. Winning companies are literally the engine of a healthy economy, and the pinnacle of the free enterprise system.

    In Winning, the authors encourage the readers to develop a personal business philosophy, and advise them on how to look at their company and their competition and how to build their company.

    Pure and simple companies and people have to find a way to win day-in and day-out. There are no easy formulas that can be used, or any exotic or mysterious shortcuts involved. Winning can be brutally hard to achieve but when everything comes together and you win, great things happen. As Jack Welch puts it: «Business is a game, and winning that game is a total blast».

  • This ebook offers a summary of the book "SWITCH - HOW TO CHANGE THINGS WHEN CHANGE IS HARD" by Chip and Dan.

    Why is change so hard, even when we know it's necessary? Our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. Chip and Dan Heath have created a matrix for making change that's compelling: they suggest that the best way to change is to:

    Engage the rational mind - by providing crystal-clear direction.
    Motivate the emotional mind - give yourself a taste of what you will feel once you change Blueprint the path ahead - make your environment facilitate the change you want.

    Switch breaks down these points into steps that are easy to understand and follow.

    Overall, Switch is a realistic, logical guide to navigating change and exploiting it fully. Entrepreneurs and businesspeople looking to create and implement the best, profitable changes will find this book interesting and informative.

  • This work offers a summary of the book «THE ART OF THE START: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything» by Guy Kawasaki.

    Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm which assists high-technology companies. Previously, he worked for Apple Computer, Inc. as a software evangelist for the Macintosh and later as an Apple Fellow.


    Starting a business is much more of an art than a step-by-step or a thoroughly predictable process. According to Kawasaki, success in taking an idea and building it into a new business is actually the cumulative result of eleven distinct arts such as the Art of Positioning, the Art of Writing a Business Plan and the Art of Rainmaking. As the author argues in The Art of the Start, to succeed in getting a new business off the ground, you'd better be able to bring all these arts to bear or it's going to be an uphill struggle.

    The Art of the Start is a great book about entrepreneurship. Kawasaki reveals everything you need to know about building a meaningful organization.

  • This work offers a summary of the book «THE LEXUS AND THE OLIVE TREE: Understanding Globalization» by Thomas Friedman.

    New York Times columnist Thomas Friedman is widely regarded as one of America's leading commentators on world affairs.

    Globalization is a fundamentally new and better way to do business. As such, a new and brighter era of globalization is just in the process of beginning as all the major marketplaces evolve towards becoming global markets.

    Thomas Friedman uses a metaphor to explain the challenges in the upcoming era of globalization: the human drive for enrichment and the best products (represented by the Lexus) will sometimes conflict with the natural desire to hold on to what has traditionally mattered in creating a sense of national and personal identity (represented by the Olive Tree). The challenge for individuals and nations will be to find and maintain a healthy balance between those two perspectives. According to Thomas Friedman, globalization creates the opportunity to sell into vast markets but pure commercial success will only be meaningful if it can be accomplished using means that reflect the individuality and cultural values of the people involved.

    The Lexus and the Olive Tree is a challenging and provocative book for all who care about how the world really works.

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